Self-Service Benchmarking

Context

The SiriusDecisions Command Center® is a robust self-service benchmarking platform that was created to help B2B clients understand how they compare to their peers and make data-informed business decisions. The platform was built using client data that the company’s benchmarking analysts had been collecting for over 15 years.

 

Problem

The continued accuracy of the benchmark data relies heavily on users interacting with the platform and submitting their data. However, the platform was incredibly complex and overwhelming to a new or infrequent user. The SiriusDecisions Command Center® was being underutilized and its value was diminishing as its data was becoming outdated.

 

Goal

The objective was to create an entry point with a decreased learning curve to self-service benchmarking in order to increase adoption.

 
 

Process

  • Customer Interviews

  • Stakeholder Interviews

  • Affinity Diagramming

  • Journey Mapping

  • Competitive Analysis

  • Solution Sketching

  • UX Storyboarding

  • Wireframing

  • Prototyping

  • Concept Validation

  • Usability Testing

 

Tools

  • Miro

  • Sketch

  • InVision

  • Keynote

  • Powerpoint

 

Role

  • UX Design

  • UI Design

  • UX Writing

 The Solution

 

Recommendations tailored to the user

The landing page encourages exploration without the upfront investment of learning complex software.

First-time users are shown the metrics with the highest chances of prompting an initial engagement that will capture enough data to serve up personalized content.

Metrics that are popular amongst a user’s peers are recommended to ease the burden of identifying metrics they should be tracking to be successful in their role.

Simplified data entry

Expandable cards help users validate their choice at a low interaction cost, while minimizing cognitive load.

The modal’s simplified entry point allows for comparison to be done as a quick, focused task, with the option to do a more advanced analysis within the benchmarking platform.

While there is an option to enter your data for comparison, peer data is not gated in order to ensure users experience the core value of the product as quickly as possible.

 
 

Metric collections that tell a story

Correlated metrics are presented as a set to help users better interpret the data.

Comparing a group of related data simultaneously produces faster results.

Users can easily leverage benchmark data by exporting their results as PowerPoint slides.